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Musician & Group Endorsement Agreement

For musicians and brands partnering on an endorsement or sponsorship campaign.

Drafted by a Harvard Law entertainment attorney.

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Custom Contract

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About 2 to 5 minutes

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Custom Contract or Editable Template?

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Feature	Custom Contract	Editable Template
Best for	Most users	Editing everything yourself
How it works	Answer guided questions	Fill highlighted fields yourself
Word and PDF	Yes	Yes
E-signature	Yes	No
Time required	About 2 to 5 minutes	Depends on your edits
Price	$50	$50

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Is this the right contract for your endorsement?

This contract is built for a musician or group partnering with a brand for a campaign, sponsorship, or gear deal. It fits situations where the brand wants the musician to create content, make appearances, and lend their name and image, and where both sides want the deliverables, endorsement rights, exclusivity, and pay set out in writing.

Good fit for

Musicians or groups partnering with a brand
Instrument and gear companies signing an artist
Brands running a music campaign or sponsorship
Deals with content, appearances, or use of name and image
Anyone setting category exclusivity and pay

You may also need

Artist Management Agreement - when a manager coordinates the deal
Appearance Agreement - for a paid in-person appearance
Merchandise Licensing Agreement - to license or sell branded merchandise
Social Media Manager Agreement - when a team handles the social content
Non-Disclosure Agreement - before sharing private campaign terms

What's Inside This Contract

Grant of rights and endorsement services

Sets what the musician will do and the endorsement rights granted to the brand.

Term and territory

States how long the deal lasts and the regions it covers.

Compensation

Covers the pay and payment timing.

Intellectual property

Addresses use of the musician's name, image, and likeness.

Representations and warranties

Each side confirms it has the right to enter the deal.

Insurance

Addresses any insurance the parties must carry.

Termination

Explains how and when the agreement can end, including any morals clause.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Not sure what a section means? Every contract you create includes a built-in "Explain Sections" view with a plain-English note for each part of the document.

Before you start

It helps to have these details on hand before you create your contract:

Musician or group name and brand name
What the musician must do and create
How the brand can use the name, image, and likeness
Whether the brand receives category exclusivity
Term and territory
Compensation and payment timing
Any approval rights over content
Whether a morals clause applies

Points Worth Negotiating

What the musician must do and create
How the brand can use the musician's name and image
Whether the brand receives exclusivity in a category
How long the rights last
When and how payment is made

Frequently Asked Questions

What is a musician endorsement agreement?

It is an agreement where a musician or group promotes a brand or product, setting the deliverables, endorsement rights, exclusivity, and pay.

Who should sign it?

The musician or group and the brand both sign. The signatures confirm the deliverables, the use of name and image, exclusivity, and pay.

What does exclusivity mean here?

Exclusivity stops the musician from working with competing brands in a category for a set time. The scope and length are negotiated.

How can the brand use my name and image?

Usage rights set how, where, and for how long the brand may use your name, image, and likeness. Watch for unlimited or perpetual rights.

What is a morals clause?

It lets a party end or pause the deal if the other behaves in a way that harms the partnership's reputation. Review the wording closely.

What should I have ready before creating it?

Have the musician and brand names, the deliverables, the use of name and image, any exclusivity, the term, and the pay and timing.

Should I choose the custom contract or the editable template?

Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.

What are common warning signs in a musician & group endorsement agreement?

These are common issues to watch for in any musician & group endorsement agreement:

Unlimited use of name and likeness
Broad category exclusivity
No clear deliverables
No payment deadline
Long-term rights that are not clearly explained

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