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Branded Content Agreement

For brands and creators working together to produce sponsored posts, videos, and campaigns.

Already have content the brand wants to use? See the Content Licensing Agreement instead.

Drafted by a Harvard Law entertainment attorney.

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Custom Contract

Answer a few guided questions and we'll create your contract with your answers built in. E-sign or download when you're done.

Recommended for most users

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About 2 to 5 minutes

Editable Template

Download a blank version in Word or PDF that you fill out yourself. Every spot to fill is highlighted in yellow.

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Custom Contract or Editable Template?

Compare the two options before you choose.

Feature	Custom Contract	Editable Template
Best for	Most users	Editing everything yourself
How it works	Answer guided questions	Fill highlighted fields yourself
Word and PDF	Yes	Yes
E-signature	Yes	No
Time required	About 2 to 5 minutes	Depends on your edits
Price	$50	$50

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Is this the right contract for your brand deal?

This contract is built for a creator, influencer, or public figure who agrees to make new sponsored content for a brand. It fits paid partnerships where the deliverables, posting schedule, payment, usage rights, and disclosure responsibilities need to be set in writing before the content goes live.

Want a deeper overview? Read what to understand before signing a branded content agreement.

Good fit for

Creators making sponsored posts, videos, or stories for a brand
Brands paying for new content from a creator
One-time campaigns or ongoing partnerships
Deals that include paid media, whitelisting, or Spark Ads
Partnerships that need clear approval and disclosure terms

You may also need

Content Licensing Agreement - when the brand also reuses the content as ads
Affiliate Marketing Agreement - when the creator also earns commission on sales
Creator Collaboration Agreement - when more than one creator works on the content
Creator Management Agreement - when a manager handles the creator's deals
Non-Disclosure Agreement - before sharing private campaign details

What's Inside This Contract

Scope of engagement and deliverables

Sets the content the creator will make, the platforms, approval steps, and posting schedule.

Compensation

Covers the fee, any product or expenses, and when payment is due.

Exclusivity

States whether the creator must avoid competing brands and for how long.

Intellectual property and usage rights

Explains who owns the content and how the brand may use it, including paid media.

Data and reporting

Covers performance metrics and reports the creator shares with the brand.

Representations and warranties

Each side's promises about authority, honest content, and following platform and FTC rules.

Termination

How either side can end the deal and what happens to content and payment.

Disputes and general provisions

Covers standard terms such as notices, how disputes are handled, and signatures.

Not sure what a section means? Every contract you create includes a built-in "Explain Sections" view with a plain-English note for each part of the document.

Before you start

It helps to have these details on hand before you create your contract:

Creator and brand names
The deliverables and which platforms
Posting schedule and any deadlines
The fee and when payment is due
Usage rights and how long they last
Whether paid media or whitelisting is included
Any exclusivity in a product category
Who handles FTC disclosures

Points Worth Negotiating

How many posts are required and on which platforms
Whether the brand can use the content in paid ads
How long the brand can use the content
Whether the creator must avoid competing brands
Who approves captions, edits, and final content
When payment is due

Frequently Asked Questions

What is a branded content agreement?

It is an agreement where a creator makes sponsored content for a brand. It sets the deliverables, payment, usage rights, and how the partnership is disclosed.

Who should sign a branded content agreement?

The creator and the brand both sign. If the creator works through a company, the company signs, and a guardian signs for a creator who is a minor.

What are usage rights, and why do they matter?

Usage rights define how, where, and for how long a brand can use the content you make. Watch for rights that last forever or stretch far beyond the original posts without extra pay.

What is whitelisting or Spark Ads?

Both let a brand run ads through your account or boost your posts as ads. Whitelisting gives a brand ad access to your handle, and Spark Ads is TikTok's version. Negotiate them separately, each with its own time limit and pay.

Who is responsible for FTC disclosures?

Sponsored content must be clearly labeled as an ad. A good agreement names who is responsible for disclosures so both sides are clear.

What should I have ready before creating it?

Have the creator and brand names, the deliverables and platforms, the posting schedule, the fee and payment timing, usage rights, any paid media or whitelisting, exclusivity, and who handles disclosures.

Should I choose the custom contract or the editable template?

Choose the custom contract to answer a few questions and have it filled in for you. Choose the editable template if you prefer a blank version with labeled fields to complete yourself.

What are common warning signs in a branded content agreement?

These are common issues to watch for in any branded content agreement:

Brand gets unlimited rights forever
Paid media rights are not clearly limited
Broad exclusivity that blocks future work
No payment deadline
No approval timeline
FTC disclosure responsibility is unclear

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